Unit bias is a real thing—that’s why stock splits exist. 10x Research suggests that BTC is becoming too expensive for retail at its current price, well north of $100,000.

They argue that for the average investor, this price is too high, and owning a full BTC appears unachievable. Unfortunately for retail BTC buyers, institutions don’t care about unit bias, and they are the driving force this cycle.

As BTC chops, capital is already flying down the risk curve, and one of the best metrics for future direction is presale raises.

Demand for Digitap ($TAP) is running red hot, pushing past $1.2 million since launch, and that pace is only accelerating. 

Here is what investors should know. 

Is BTC ‘too expensive’ for retail?

Most investors remember BTC at $15,000 in late 22, and it is already up more than 633%. Understandably, upside feels capped. 10x Research argues that one whole coin feels unattainable. And this could lead the cycle to stall.

But ETF inflows tell a very different story from the research conducted by 10x Research.

ETF demand is not slowing, and institutions continue to hoard BTC. Coming down to the 200-day moving average—a key level that bulls defended—BTC looks great for another leg up here.

While there is some truth to retail not wanting to buy BTC, demand for presales is accelerating, indicating a desire to take risk—only not with major coins that have limited upside.

Presales remain attractive, offering earlier entry points and much higher upside.

How Digitap smashed $1.2 million raised 

Digitap is the world’s first omni-bank and best understood as neobanking meets crypto infrastructure. This is a consumer-first banking platform introducing a multi-rail era.

The app, downloadable today, is a single interface that routes value through whichever corridor clears fastest and cheapest. Blockchains and legacy rails, Digitap integrates both. 

The largest driver of presale success, explaining how it crossed $1.2 million in record time, is the simple fact that users can try the app today and sign up for a Visa card.

This is almost unheard of in crypto—typically, presales make promises, raise money, and investors have to pray they deliver.

Digitap has taken a product-first approach, and thousands of new accounts are onboarding daily. Money is already being processed, and cross-border payment delays are now a thing of the past.

Digitap’s AI routing engine plugs into banks when that’s faster and jumps to public blockchain rails when it’s faster. And it always finds the best price for swaps when users want to spend their crypto via the Visa card. 

How stablecoins could send Digitap to a multi-billion dollar valuation 

Stablecoins are the standout product this cycle. The world wants to adopt them, but most users still don’t know how.

Digitap provides a front-end that makes the difference between regular fiat dollars and digital dollars invisible to the end user.

Instead of trying to build a new, faster rail, Digitap positioned itself as rail-agnostic, which means it can integrate new chains as they come online. This is stablecoins wrapped in the familiarity of a standard fintech app.

And then the distribution angle via Visa and the mobile-first approach has massively scaled reach, and Digitap is arguably the banking token closest to disrupting how money moves in the 21st century. 

Why $TAP might be the best altcoin to buy this year

The $TAP tokenomics have been another key driver of presale success. Digitap routes 50% of platform profits to token burns and staking rewards.

Creating a powerful flywheel: more adoption and volume on Digitap means more buying pressure for $TAP and a declining supply over time. 

Additionally, the presale pricing cadence is creating FOMO. $TAP trades at $0.0268 today but will jump to $0.0297 in the next round.

And with a planned listing price of $0.14, there is still plenty of upside for anyone who acts fast.

Bitcoin has been an incredible trade this cycle, but 10x Research is right that the upside is limited here for retail investors unless they buy with enormous size.

Whereas $TAP at these levels still has plenty of potential multiples in the tank. If the banking-on-crypto thesis is correct, $TAP could easily be the best altcoin to buy this year. 

Discover how Digitap is unifying cash and crypto by checking out their project here:

Presale: https://presale.digitap.app

Website: https://digitap.app 

Social: https://linktr.ee/digitap.app

The post Bitcoin ‘too expensive’ for retail, threatens bull market cycle: accelerating rotation into Digitap ($TAP) as presales crosses $1M appeared first on Invezz