Nexo, a cryptocurrency firm, announced on Thursday that it is buying Argentine trading platform Buenbit, which the company considers a major milestone in its long-term plans for geographical expansion in Latin America.

In a press release, the firm, which provides crypto loans, trading tools, and a crypto exchange from its Cayman Islands base, described the acquisition as part of a regional strategy to further entrench itself across the region. Financial terms were not disclosed.

Nexo now has rapid access to Buenbit’s operations in Argentina and Peru. Buenbit, an Argentina-based cryptocurrency exchange, is registered with the local securities regulator and has over a million subscribers, according to Nexo.

That scale gives Nexo a plug-and-play footprint in markets where digital asset demand has increased on the back of economic pressures and changing regulatory discussions.

Nexo’s acquisition news comes during a year in which the firm has attempted to reset and reposition itself.

Earlier in 2025, the company announced that it would return to the United States after earlier leaving due to $45 million in regulatory fines.

The corporation has also received notice for its efforts to establish relationships with major political leaders, including recent meetings with President Donald Trump and his son, Donald Trump Jr.

Those meetings illustrate Nexo’s efforts to negotiate the altering political and regulatory landscape in one of the most competitive digital finance sectors.

Regional hub in Buenos Aires

Nexo’s goal centres on establishing Buenos Aires as a regional hub.

In a statement announcing the acquisition, the company stated that the Argentine capital will serve as the foundation for future collaborations and investments in Argentina, Peru, and Mexico.

This multilayered strategy demonstrates Nexo’s view of Latin America as an integrated economic corridor in which crypto services may play an increasingly important role, rather than a collection of isolated regions.

Argentina’s importance in that approach reflects the state of its economy.

Argentines have increasingly turned to digital currencies in recent years as a hedge against inflation, which had reached triple digits before dropping.

This atmosphere has elevated the country to the forefront of regional crypto adoption, with platforms and users examining digital assets as an alternative store of value.

Buenbit’s established presence presents it as a platform for Nexo to capitalise on these trends.

Nexo can expand engagement with users who are already familiar with digital money by combining Buenbit’s customer base and regulatory registration, while also positioning itself to adapt to changes in policy and market sentiments.

Regulatory signals and market conditions

Argentina’s regulatory landscape is still in change. Last week, local newspaper La Nación reported that the central bank was considering allowing traditional banks to trade cryptocurrency.

Although no formal decision has been made, a shift in the nation’s view of digital assets in the financial system would be important.

Nexo appears to see the current climate as favourable for expansion, despite the possibility of bank-based crypto trading disrupting the market.

Nexo’s acquisition of a locally licensed platform will enable it to navigate the current regulatory framework in Argentina and anticipate future changes.

Outside of Argentina, Nexo’s alleged plans in Peru and Mexico seem to indicate a strategy of staying a step ahead in markets that are dealing with their own conversations about inflation, access to finance and tech adoption.

While the company didn’t outline specific projects in those other countries, its focus on Buenos Aires as a regional command centre clearly indicates how seriously the appeal of coordinated operations is taken.

Strategic reset after US regulatory challenges

Nexo’s increased focus on Latin America comes as the company strives to redefine its worldwide position following its previous exit from the US market.

The declaration that it intends to re-enter the United States after paying regulatory fines reflects a desire to balance international expansion with increased involvement in more closely regulated areas.

The discussions with members of the Trump family, as disclosed by the company, underline the political sensitivity surrounding their return.

Nexo looks to be attempting to restore itself by courting powerful figures at the nexus of policy, perception, and commercial strategy.

Looking ahead

Nexo’s acquisition of Buenbit is a significant step forward in its evolving expansion strategy.

Buenbit, which has a big established user base, regulatory registration, and operations in two South American countries, provides Nexo with a platform on which to grow its services.

At the same time, Argentina’s fluctuating economic realities and preliminary regulatory debates create a favourable atmosphere for digital financial startups.

Nexo’s decision to base its Latin American strategy in Buenos Aires demonstrates confidence in the region’s potential.

As the company integrates Buenbit and pursues its multi-year strategy, it will do so against a backdrop of economic adaptability and regulatory reconsideration—factors that continue to define the destiny of crypto services in Latin America.

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